Glycinate is the calm one
Magnesium bound to glycine, an amino acid that quiets a racing mind. It's the form people reach for when the goal is sleep, not a bowel movement.*
Chelated · Highly Absorbable
Serni Magnesium Glycinate is the gentle, highly-absorbable form your body craves — for deeper sleep, calmer nights, and zero grogginess. No melatonin hangover. No stomach upset.
First full night in months
I used to wake up at 3am like clockwork. Three capsules before bed and I sleep straight through — and I actually feel like a person in the morning.
No melatonin fog
Melatonin left me heavy until noon. This is different — I drift off easier and wake up clear-headed. That was the whole thing I wanted.
Finally, magnesium my stomach likes
Citrate wrecked me. Glycinate has been completely gentle. Two weeks in and my evenings feel calmer.
The wind-down is real
About half an hour after taking it my shoulders drop and my brain stops running laps. Simple as that.
My nightly ritual now
Three capsules, lights low, phone down. It's become the signal that the day is over. Sleeping deeper than I have in years.
Stress sleeps better too
Work has been brutal and I still fall asleep. I didn't expect the calm during the day part, but I'll take it.
Woke up rested, not groggy
No hangover feeling, no dependence, no weird dreams. Just easier nights.
Bought a second bottle immediately
Skeptical at first. By night four I stopped checking the clock. Subscribed and haven't looked back.
Quality you can feel
Clean label, third-party tested, no fillers I can't pronounce. And it actually does what it says.
Better than anything I've tried
Tried every sleep gummy on the shelf. This is the only one that made a difference I could notice a week later.
First full night in months
I used to wake up at 3am like clockwork. Three capsules before bed and I sleep straight through — and I actually feel like a person in the morning.
No melatonin fog
Melatonin left me heavy until noon. This is different — I drift off easier and wake up clear-headed. That was the whole thing I wanted.
Finally, magnesium my stomach likes
Citrate wrecked me. Glycinate has been completely gentle. Two weeks in and my evenings feel calmer.
The wind-down is real
About half an hour after taking it my shoulders drop and my brain stops running laps. Simple as that.
My nightly ritual now
Three capsules, lights low, phone down. It's become the signal that the day is over. Sleeping deeper than I have in years.
Stress sleeps better too
Work has been brutal and I still fall asleep. I didn't expect the calm during the day part, but I'll take it.
Woke up rested, not groggy
No hangover feeling, no dependence, no weird dreams. Just easier nights.
Bought a second bottle immediately
Skeptical at first. By night four I stopped checking the clock. Subscribed and haven't looked back.
Quality you can feel
Clean label, third-party tested, no fillers I can't pronounce. And it actually does what it says.
Better than anything I've tried
Tried every sleep gummy on the shelf. This is the only one that made a difference I could notice a week later.
First full night in months
I used to wake up at 3am like clockwork. Three capsules before bed and I sleep straight through — and I actually feel like a person in the morning.
No melatonin fog
Melatonin left me heavy until noon. This is different — I drift off easier and wake up clear-headed. That was the whole thing I wanted.
Finally, magnesium my stomach likes
Citrate wrecked me. Glycinate has been completely gentle. Two weeks in and my evenings feel calmer.
The wind-down is real
About half an hour after taking it my shoulders drop and my brain stops running laps. Simple as that.
My nightly ritual now
Three capsules, lights low, phone down. It's become the signal that the day is over. Sleeping deeper than I have in years.
Stress sleeps better too
Work has been brutal and I still fall asleep. I didn't expect the calm during the day part, but I'll take it.
Woke up rested, not groggy
No hangover feeling, no dependence, no weird dreams. Just easier nights.
Bought a second bottle immediately
Skeptical at first. By night four I stopped checking the clock. Subscribed and haven't looked back.
Quality you can feel
Clean label, third-party tested, no fillers I can't pronounce. And it actually does what it says.
Better than anything I've tried
Tried every sleep gummy on the shelf. This is the only one that made a difference I could notice a week later.
First full night in months
I used to wake up at 3am like clockwork. Three capsules before bed and I sleep straight through — and I actually feel like a person in the morning.
No melatonin fog
Melatonin left me heavy until noon. This is different — I drift off easier and wake up clear-headed. That was the whole thing I wanted.
Finally, magnesium my stomach likes
Citrate wrecked me. Glycinate has been completely gentle. Two weeks in and my evenings feel calmer.
The wind-down is real
About half an hour after taking it my shoulders drop and my brain stops running laps. Simple as that.
My nightly ritual now
Three capsules, lights low, phone down. It's become the signal that the day is over. Sleeping deeper than I have in years.
Stress sleeps better too
Work has been brutal and I still fall asleep. I didn't expect the calm during the day part, but I'll take it.
Woke up rested, not groggy
No hangover feeling, no dependence, no weird dreams. Just easier nights.
Bought a second bottle immediately
Skeptical at first. By night four I stopped checking the clock. Subscribed and haven't looked back.
Quality you can feel
Clean label, third-party tested, no fillers I can't pronounce. And it actually does what it says.
Better than anything I've tried
Tried every sleep gummy on the shelf. This is the only one that made a difference I could notice a week later.
Formulated for people who are done being tired
The 3AM problem
You drift off fine. Then 3:07am arrives and your brain files its report — the email, the invoice, the thing you said in 2014. Wired but exhausted.
So you try melatonin, and you wake up under a wet blanket. You try a cheap magnesium off the shelf, and your stomach makes the decision for you by morning.
The mineral wasn't wrong. The form was.

Why glycinate
Most magnesium supplements use the cheap forms that upset your stomach. Serni doesn't.
Magnesium bound to glycine, an amino acid that quiets a racing mind. It's the form people reach for when the goal is sleep, not a bowel movement.*
Chelated magnesium is the form your body actually recognizes and uses — so more of what's on the label ends up where you need it.
No laxative effect like citrate or oxide. Take it nightly without negotiating with your gut.*
The science
What the studies say about magnesium.
Nearly half of Americans take in less magnesium from food and beverages than the estimated average requirement.
Read the studyNIH Office of Dietary Supplements
In a randomized placebo-controlled trial, adults taking magnesium bisglycinate saw a greater reduction in insomnia severity scores than placebo.
Read the studySleep Science, 2025 — randomized controlled trial
Studies have explored magnesium's role in supporting calm and easing day-to-day stress.
Read the studyNutrients, 2017 — systematic review
Organic, chelated magnesium forms like glycinate are generally better absorbed than inorganic forms such as magnesium oxide.
Read the studyNutrition, 2021 — systematic review
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Benefits
Magnesium supports the nervous system's shift into rest mode, so your body stops idling in fifth gear and the night stays whole.*
Glycine is a calming amino acid. Paired with magnesium, it takes the edge off the evening wind-down — the kind of calm you can feel before your head hits the pillow.*

Citrate and oxide are cheap for a reason. Chelated glycinate absorbs instead of sitting in your gut, so nightly use stays comfortable.*
Magnesium is an essential mineral, not a sedative. You're replenishing something your body wants, so mornings feel like mornings again.*
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Supplement Facts & Details

* Percent Daily Values are based on a 2,000 calorie diet.
Hypromellose (capsule), Magnesium Stearate, Silicon Dioxide, Rice Flour.
As a dietary supplement, take three (3) capsules once daily, or as directed by your healthcare professional.
Do not exceed recommended dose. Pregnant or nursing mothers, children under 18, and individuals with a known medical condition should consult a physician before use. Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.
The nightly ritual
Step 1
About 30 minutes before bed, with water.
Step 2
The wind-down gets easier. The scroll gets boring.*
Step 3
Clear-headed, not groggy. Then do it again tonight.*


Email sernishop@gmail.com and we'll handle it — no return shipping, no hoops. Read the refund policy.
Made properly
Made in the USA, third-party tested, formulated for people who are done being tired.
FAQ
One bottle. Three capsules. Sixty nights to decide — with a full refund if it isn't everything you hoped.
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